The Company

To deliver stylish, affordable, and on-trend jewelry globally, while ensuring our customers are delighted with an exceptional shopping experience every step of the way.

BEHIND THE SCENE

From the Founder

"To me, the essence of Lumina lies in feeling inspired to celebrate yourself while making a meaningful connection with the world around you."

As someone rooted in three generations of expertise in fine jewelry, I feel a profound connection to this craft. When I chose to carve my own path in the industry, I knew it had to be different. At Soonen Bloom, we’re breaking away from conventional norms of gifting and embracing the joy of buying jewelry for yourself—because you deserve it.