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We believe jewelry is a reflection of individuality, and how you express yourself should know no bounds. That’s why we collaborate with ethical partners worldwide, crafting timeless pieces from responsibly-sourced, good materials—designed to endure and truly feel like you.
To deliver stylish, affordable, and on-trend jewelry globally, while ensuring our customers are delighted with an exceptional shopping experience every step of the way.
Every week, we launch new, in-house-designed collections in small batches, only producing more based on demand.
As a style-driven jewelry brand, we offer something for everyone, introducing 150 new designs in-store each week. With a focus on exceptional customer service, we stay true to our belief: It’s always about you.
As someone rooted in three generations of expertise in fine jewelry, I feel a profound connection to this craft. When I chose to carve my own path in the industry, I knew it had to be different. At Soonen Bloom, we’re breaking away from conventional norms of gifting and embracing the joy of buying jewelry for yourself—because you deserve it.
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